Name: Eastpoint Mall
Address: 3 Simei Street 6 Singapore 528833
Opening days: Daily
Opening hours: 10am to 10pm
Eastpoint Mall is a heartland shopping mall in Singapore located beside Simei MRT station. Eastpoint mall is owned by NTUC Income and managed by Frasers Property. Eastpoint Mall is renowned for having many different centres for enrichment and education. A 24-hour Fairprice supermarket and a variety of new and creative food and beverage concepts make it a one-stop shop for the entire family.
Far East Organization created Eastpoint Mall, which was finished in November 1996 and officially opened in January 1997 by Mr. Lim Hng Kiang, the then-minister of national development in Singapore. It featured a Studio City movie theater, an NTUC Fairprice supermarket, an Oriental Emporium department store, a food court, a Funpolis arcade, and a Popular book store as anchors, just like other suburban malls of the time. A variety of specialty stores and eateries were also present. Eastpoint Mall established a number of firsts, including a children’s pool on the roof and a wet market (The Pasar by FairPrice) on the ground floor.
Eastpoint Mall was bought by NTUC Income Insurance Co-operative Pte Ltd in 1998.
Due to poor attendance, Studio City Cinemas failed in 1999, and Golden Village took its place. The Pet Safari, a nearby pet store, has taken the position of the wet market. Following its bankruptcy filing, Oriental Emporium vacated the area, and Best Denki came in. Yes, there were a number of changes throughout the years at Eastpoint Mall Singapore.
Despite a small refurbishment, the Eastpoint Mall’s popularity started to diminish in the early 2000s as a result of competition from the bigger malls in the city and Tampines. As a result, Golden Village shut down at the beginning of 2002, and a number of tutoring and enrichment facilities took its place.
At the same time, the rooftop children’s pool was also locked up. The Pet Safari and Best Denki were two key tenants that left or relocated to smaller spaces in 2007. There were also some minor renovations made.
The mall didn’t have any significant renovations until March 2013, when it was completely redone with a new outside facade, altered interior layout, and added shop space with a new tenant mix. Several anchor tenants made a comeback and were transferred to new locations on various levels, with NTUC FairPrice occupying the entire Level 5 and Challenger and Daiso moving to the Basement 1.
The Food Junction-run food court was transferred to Level 4. A child care facility, a playground with a nautical motif, and tuition and enrichment centers continue to be located on level 6. For the first time in the region, McDonald’s was added and set up with two levels of customer seating in Eastpoint Mall’s outer section with its own building. Eastpoint Mall reopened in December 2014.
Courts and Malaysia Chiak relocated into the location where Food Junction had been located after it left in 2019.